La Crosse Sport Show logo

February 6-9, 2025

Exhibitor Info

Thank you for your interest in exhibiting!

If you are looking to reach potential customers interested in fishing, hunting, outdoor sports, boating, camping or travel, you need to be at the La Crosse Sport Show! We bring thousands of enthusiasts to the La Crosse Center for a 4-day celebration of outdoor sports fun!

Exhibitor Info Kit

Click the button and download our Exhibitor Info Kit, which contains the show floorplan, rules & regulations!

Additional Information

Whether you are ready to apply, already signed up to exhibit, or need some more information about the show, you can use the navigation buttons to jump to the info you need!

Thursday | 3 pm – 8 pm

  • Exhibitors may access the building at 8a

Friday | 10 am – 8 pm

  • Exhibitors may access the building at 8a

Saturday | 9 am – 8 pm

  • Exhibitors may access the building at 8a

Sunday | 10 am – 3 pm

  • Exhibitors may access the building at 9a

La Crosse Center

The La Crosse Center address is

300 Harborview Plaza
La Crosse, WI 54601

Click here for directions & further details.

La Crosse Center Parking Info

When loading and unloading displays / product do not drive or park on sidewalks.

If you are bringing a trailer to the show, please see the following link for trailer parking:

La Crosse Exhibitor Trailer Parking

For all other vehicle parking, please see the following link for La Crosse Center parking:

La Crosse Center Parking

Preferred Rate Lodging / Hotels

We have arranged special, group rate discounts for near the La Crosse Center at the Radisson.

Radisson Hotel – La Crosse

200 Harborview Plaza
La Crosse, Wisconsin 54601
  • Book before January 5th, 2025 to ensure the discounted rate!
  • Please use the following code when making your reservation to ensure that you get the exhibitor rate: SHOW24
  • Click here to view the Radisson Exhibitor Rate Flyer!
  • Click here to book your stay!

All your exhibition needs

The La Crosse Center PDF order form can help you secure…

  • Furniture (Tables / Chairs)
  • Carpeting
  • Electric
  • Internet & Phone Service
  • Drayage Service / Freight Handling

Click here to download the order form!

Please note, you must order before January 30, 2025 to receive the advanced rate pricing.

Your customers are here!

The La Crosse Sport Show brings thousands of outdoor sports enthusiasts to you! Whether they are past customers or potential new ones, you’ll have an opportunity to earn their business, on the spot!

Big Reach Map image button

Reinvesting in our shows, for you!

Rather than pinching pennies, we’ve re-invested in our shows with new branding, websites, advertising creative, marketing strategy & more in an effort to attract even more attendees than before!

Marketing Strategy

Like using a fish finder to help you catch the big one, we utilize proven event marketing strategies to bring the big customers to you!

We’ll use an extensive media campaign leading up to and thru the event; including TV, Radio, Social Media, Digital & Print to draw consumers to you!

Marketing strategy fish finder metaphor image

Features & Attractions

As an added incentive for attracting your potential customers, we will invest in special features and top pro fishing & hunting seminar speakers!

These features will be included with show admission as an added incentive to drive traffic to the showfloor!

Show feature example image of trout tank